Luminosity Gaming Rebrand
2021  •  Major Campaign  •  Professor: Douglas May
Luminosity Gaming is a North American esports organization. At its core, Luminosity was one of the pioneers in the esports industry and aims to support the growth of its communities and love for esports. However, their current inconsistent branding serves as a deterrent to this message. With this rebrand, I wanted to create a feeling of competitiveness and support to restore the original glory of Luminosity. The brand should be something that players and fans feel proud to represent.
Image credits: Luminosity Gaming, VALORANT (Riot Games)
The website acts as a hub for all things Luminosity -- from player bios to twitch streams and community support.
The website acts as a hub for all things Luminosity -- from player bios to twitch streams and community support.
Match day banners and Twitch overlays to promote the organization.
Match day banners and Twitch overlays to promote the organization.
Professional and casual wear to support the brand. Shine on!
Professional and casual wear to support the brand. Shine on!
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