UI/UX DESIGN | E-COMMERCE | 2024
Facilitating a Cohesive Ecommerce Experience with the Glorious Web Redesign 🎨
In 2024, Glorious rebranded to position itself as a premium peripherals brand focused on personalization and empowering gamers. As the UI designer, I led the homepage redesign, crafting a visually appealing, functional introduction to our brand while creating a system of components to be used seamlessly throughout the site.
Responsibilities
UI/UX Design, Prototyping, Component Creation, CMS
Team
Kelsey Murzyn (UX), Sara Utz (Creative Director), Nick McKim (UI/UX Lead), Amanda Dwyer (VP Marketing), Rachel Meyer (Ecommerce Operations Manager)
A Fresh Start For Glorious
The rebrand created the opportunity to start fresh with a new CMS-driven development process and design system. Given creative autonomy over components and features, I set out to create versatile, reusable elements that would streamline shopping and content presentation.
I conducted competitor research and discovery meetings with the development agency and internal teams to ensure a strategic approach. Through this process, we identified the key modules needed to garner user engagement and simplify content management.
Since the homepage is one of the first touchpoints for users, it was important to create an experience that was highly functional and visually compelling. While working closely with the creative director and marketing leads, it was a fun challenge to craft designs that blended Glorious’ brand story with an interactive shopping experience
After several rounds of reviews with internal teams and a successful design handoff to the development agency, the final product featured a scalable, modular homepage layout that adhered to accessibility standards
Project Outcome
The final design delivers a more intuitive, user-friendly experience with a cleaner UI. The components created for the homepage are used site-wide, ensuring consistency while reducing design and development time.
By leveraging the componentized modules in the Shopify CMS, the DTC team can quickly iterate the homepage based on user insights and marketing needs. This shift continues to enhance users' overall shopping experience while aligning Glorious’ digital presence with its new identity.
