CoCoICHI Rebrand
2022  •  Campaign  •  Professors: Douglas May, Brandon Deloach
CoCoICHIBANYA, also known as CoCoICHI, is a Japanese curry chain that is steadily expanding from Japan to around the world. I wanted to maintain the warm, home-cooked feeling of the Japanese branding while modernizing it to stay relevant against competitors. I went with a hand-drawn look to create a friendly and welcoming feel, and to evoke that Japanese curry is a comfort food.
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